Information for exhibitors

I believe GILE is one of the most significant events in the lighting industry. It carries the responsibility to promote sustainability because of its broad influence. Being part of this platform is crucial for us to communicate our commitment to sustainability to all our industry partners, customers and suppliers. This year’s show is enormous in terms of the number of visitors and unmatched in the quality of those visitors. We are here because we have a strong belief in the local Chinese market, which is evolving in ways that align with Vossloh-Schwabe’s interests. That’s why we continue to invest in this exhibition every year.

I’ve been with the company for just over a decade, and during that time we’ve been coming every year. In the early days we attended the show in order to have a stronger presence in the China market, but now this has become one of the biggest international shows for lighting. The turnout has been very good this year, with people from all over the world and from all different types of lighting applications are coming through and visiting our booth. We’re marketing to our direct customers, many of whom have booths here themselves, but also to specifiers and lighting designers, we want them to know who we are and what we have to offer.

Among the many lighting exhibitions in China, GILE stands out with its unparalleled scale and influence. We attend the show every year in order to reach more potential customers and expand our business network in the South China region, as well as the rest of the country. At this year’s edition, we have begun to collaborate with a number of exhibiting companies in power supply and light source manufacturing sectors in China.

General Lighting specialises in linear lighting, mainly LED strip and neon, and we’re looking for customers ranging from manufacturers to architects and lighting designers. We’ve been coming to GILE every year, and this year we’ve improved the design aspect of our booth, and seen more customers come as a result, so it’s been a very positive response overall. We’ll definitely come back here next year, as it is a meeting point for the industry. For us the benefit of participating is that it attracts serious buyers, who not only attend the show and visit our booth, but also visit our factories, which makes all the difference as they can truly understand our company.

For many years, we have participated in GILE, which we believe is a driving force for the entire industry. This year’s exhibition has had a very large flow of visitors, and we have also clearly felt an increase in overseas visitors, from countries in the ‘Belt and Road’ initiative as well as from Europe, the United States, and Southeast Asia. We will continue to participate in GILE in the years to come, because we believe it is a very good platform that allows us to promote our brand, exchange industry expertise, and expand our network.